Beth Ventura

Beth Ventura, VP - Engagement

Beth Ventura joins the family business as Vice President – Engagement after an illustrious  almost-20-year marketing career working with some of America’s top brands.

From developing award winning social media platforms to creating online banners and rich media experiences, Beth brings a unique blend of both digital and traditional expertise to Ventura & Co.  Beth’s career spans nearly twenty years in the ever changing marketing arena yet she has remained consistent in her ability to create campaigns and platforms that resonate with target consumers and deliver high ROI for her clients. Believing that all campaigns must be rooted in sound strategy, Beth has the uncanny ability to translate client needs into programs that deliver unparalleled results.

Most recently Beth was with IQ Interactive where she managed a team of twelve focused on the digital marketing for their largest account, UPS.  Through UPS initiatives, Beth was able to hone her skills in social media marketing by developing the digital brand for UPS Racing, the brand’s NASCAR sponsorship online destination.  The site won a prestigious award from the Internet Advertising Council when it was selected a “Best Blogging Site” for 2009. The site has also been featured as a Wordpress Site of the Day. It launched social media for a Fortune 500 company, and for NASCAR as well, while winning many accolades for being best in class in sponsorship marketing.  Additionally for UPS, Beth managed the online home of the “Whiteboard” business-to-business campaign. During the three year run of  the campaign that featured a spokesperson drawing on a whiteboard, she managed the constant evolution of the site to meet  both client and consumer expectations that were driven by a well known TV campaign, all the while delivering a high conversion rate. Beth understands that the dynamics of consumer engagement are critical to a brand’s digital success.

Beth has also worked with Harley-Davidson, launching their Dark Custom product launch site, that was the brand’s first foray into attracting the next generation of Harley riders.  She has experience with numerous CPG brands, including  Kellogg’s Special K, Tupperware, Dixie Cups, Brawny Paper Towels, Quilted Northern and Vanity Fair Napkins. For Special K, Beth created innovative digital media utilizing the best of rich media experiences in order to deliver in-banner coupons as well as position the iconic brand as a weight loss solution.  For Dixie cups, she launched the brand’s first digital initiatives with banner click through rates of nearly 7%.

Prior to translating her marketing skills into pixels, Beth developed traditional marketing campaigns for brands including Home Depot Landscape Supply, Bugaboo Creek Steakhouse, The Capital Grill and Sprint.

When not developing campaigns for her clients, you can find Beth online as an avid “mommyblogger”  or as a self-described Twitter addict.  An Atlanta native, she prefers to spend her free time with her husband and two children or in the kitchen whipping up a new treat.